3 Ways to Engage Cosmetic OMS Patients

From the first consultation to post-operative care, cosmetic oral and maxillofacial (OMS) patients expect a smooth, supportive journey. That’s where patient engagement software comes in. 

By using the right tools, practices can build trust, streamline communication, and boost patient satisfaction. Let’s take a look at three powerful ways patient engagement software can be used to engage cosmetic OMS patients — and how features like appointment reminders can make all the difference.

#1. Send timely, personalized appointment reminders

Cosmetic OMS procedures often involve multiple appointments: initial consultations, imaging appointments, surgery, and follow-ups. Missing even one step can delay treatment and impact results. That’s why personalized appointment reminders are essential.

Patient engagement software can automatically send text, email, and voice reminders, reminding patients of upcoming visits. Practices can customize these messages based on the procedure type and patient preferences. For instance, a patient coming in for a rhinoplasty consultation might receive a reminder with helpful information on what documents to bring or how to prepare.

By making appointment reminders timely and specific, you reduce no-shows, ease patient anxiety, and keep the surgical journey on track.

#2. Provide pre- and post-operative education

Education plays a huge role in cosmetic OMS success. Patients need clear, accessible instructions before and after surgery to feel confident and cared for. Patient engagement software makes it easy to deliver educational content automatically.

Practices can utilize mass messaging with pre-operative checklists, preparation guides, and post-op care instructions. Video tutorials, FAQs, and easy-to-follow PDFs can also be shared, ensuring patients have the right information at their fingertips.

Empowering patients with knowledge not only improves outcomes but also builds stronger relationships and trust with your practice.

#3. Enable two-way communication for support and questions

Cosmetic OMS patients often have lots of questions — and they want answers fast. Traditional phone calls can lead to long hold times and frustration. Patient engagement software solves this by offering secure two-way messaging.

With a two-way communication system, patients can ask questions about their upcoming procedure, medication instructions, or healing progress. In turn, your team can respond quickly, provide reassurance, and even schedule additional appointments if needed (supported again by automated appointment reminders)!

Quick, open communication helps patients feel valued and supported, reducing anxiety and increasing loyalty to your practice.

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