Using Patient Advocacy in Marketing Materials

A satisfied patient is your most powerful advocate.

Positive reviews are a cornerstone of effective marketing for dental practices. They highlight what patients appreciate most about your services — and if one patient values something, it’s likely others will too. By showcasing these testimonials, you provide potential patients with a clear picture of the experience and outcomes they can expect when choosing your practice.

There are many ways to incorporate reviews into your marketing strategy. You might feature a glowing review in an online ad, display it prominently on your website, share it on your social media profiles, or create engaging Instagram reels or TikTok videos that combine multiple positive testimonials.

Managing patient reviews effectively

Keeping track of reviews — both positive and negative — is essential for using them in your marketing efforts. Without proper management, even the most complimentary reviews can be overlooked, and negative feedback might go unaddressed. To ensure your reviews are well-handled, consider the following strategies:

• Dedicate specific times weekly or monthly for your team to review patient feedback, addressing both positive and negative comments.
• Establish clear guidelines and pre-approved messaging aligned with your practice’s tone and values for responding to reviews.
• Develop templates for common scenarios to streamline responses while maintaining a personal touch.

Using tools like Intiveo can simplify this process by automating review requests, making it easy to encourage happy patients to share their experiences. Curious about how it works? Let’s connect and explore!

What makes a review stand out?

Here’s an example of a high-quality review that Intiveo received: 

“Intiveo is incredibly user-friendly and is customizable down to the last detail! With Intiveo, we have seen a huge improvement on recalls, and we now have an increased success rate of 70%.” – Amy, Front Desk, Lakeside Pediatric Dentistry

This review is particularly valuable for several reasons, offering a checklist of what to look for in testimonials to feature:

1. Highlights key strengths: The review emphasizes the product’s user-friendliness and customization options. For a dental practice, this might translate to praise for welcoming staff, efficient processes, or exceptional patient care.
2. Shares specific results: Amy mentions a measurable improvement in recalls and a 70% success rate. Similarly, your practice could highlight testimonials that reference successful treatment outcomes or long-term oral health benefits.
3. Features a credible reviewer: Amy’s role at the front desk makes her insights particularly relevant, as she uses the product daily. For your practice, a review from a patient detailing their specific dental issue and how your team helped could be equally impactful.

Incorporating patient reviews into your marketing materials not only builds trust but also provides tangible proof of your practice’s commitment to excellence. By actively managing and showcasing testimonials, you strengthen your reputation and attract new patients who are eager to experience the same level of care.

Intiveo is here to support

We are proud to offer a number of resources to dental and oral surgery practices across Canada and the United States. Our resource library includes guides, template packages, self-assessments and more. Tune into our podcast, The Patient Experience Blueprint, on Apple or Spotify!

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