Do you want to attract new patients and turn them into loyal customers? Of course you do. A loyal patient is one who will keep coming back.
But how exactly do you do this? A loyal lifetime patient is an amazing idea, but how do you actually go about achieving it?
One phrase that gets thrown around a lot is patient engagement. Which again, is an obvious one. Everyone wants engaged patients. But have you thought about why exactly this is important for patient loyalty?
Patient engagement can be thought of as customer satisfaction for healthcare. If you asked anyone on the street why customer satisfaction is important, everyone would be able to answer. You want your customers to keep coming back. You want them to share their experience with friends and family.
Patient engagement is the healthcare version of great customer service. But in reality, only 34% of patients tend to be highly engaged according to experts.
Improving Patient Engagement
The key to creating loyal patients in the dental industry is creating high levels of patient engagement.
Now that we have that established, the next question is how?
In order to improve engagement among your patients, as well as engage new patients, your practice needs to offer a seamless patient journey.
Creating a simple and seamless patient journey not only improves patient engagement, but it will ultimately improve patient outcomes and reduce the cost of care.
To truly create a seamless experience, however, you need to consider everything from getting patients to your website and booking an initial appointment, to the different communication touch points they will receive from you as they go through the circle of care.
It sounds like a big feat, but Intiveo and Great Dental Websites hosted an on-demand webinar to take you through tips and best practices around creating that loyal patient.
Watch the webinar to learn how to:
- Capture the attention of someone looking for a dentist and convincing them to contact you once they’re on your site.
- Effectively organize 3rd party tools such as forms, online booking, and chat.
- Optimizing the different touchpoints of the patient journey through clear and customized communication.
- Tips on patient communication best practices.